Pay Per Click Advertising is an Online Advertising model which relies on visitors clicking on a small ad to bring visitors to the website.
The advertising business pays the relevant online media owner such as Google, Facebook, LinkedIn etc. a pre-agreed amount per each visitor (or per click).
The cost per click is usually determined thorough bidding for the available “ad slots”. The display of the ads is triggered by users searching for information using specific keywords. If the same or a similar keyword is defined in your advertising campaign, it triggers the display of your ads most closely matching the search term.
A variation of Pay Per Click model is Pay Per Impression (PPI), where the advertiser is charged each time the ad is displayed to a potential visitor. Similar in concept to Banner Advertising, this model is mostly used for product or business branding.
Pay Per Click Advertising, although may seem expensive, can bring instant traffic to your website.
It is therefore often used to promote new websites, before the SEO kicks in. PPC is also great for testing new web pages, new products and services and for getting instant leads when the business is a bit slow.
To get the most benefits of PPC Advertising, you should make it a part of your overall Online Marketing Strategy.
Benefits of Pay Per Click Advertising
- Instant Traffic
- Targeted Traffic
- Cost and traffic estimators eliminate guesswork
- You control your budget
- Only pay for results
- Total keyword control
Pay Per Click Advertising Media
PayPer Click advertising (PPC) was popularised by Google, but recently more and more online media seem to be adopting similar advertising models.
At the moment the four most popular Pay Per Click Advertising Media are:
- Bing
Pay Per Click Advertising Services
Getahead Online offers at present the following Pay-Per-Click Advertising Services :
- Google Adwords Pay Per Click Campaign set-up and management
- Facebook Ads Campaign set-up and management
If you would like to find out how Pay Per Click Advertising can help you generate instant leads for your business, request a call back by filling your details using the form below.