Search Engine Optimisation Case Study – Why SEO is so important?

Many business owners focus all their efforts on building a website, but never set aside any budget for search engine optimisation. As a result, their site looks good but seldom gets any visitors.

Research has shown that 89.82% of all people who search online, never click beyond the first page of Google. In fact, the web page listed in position 1 of Google search results, gets the lion share of all the traffic – a whooping 42.13%. 

The second website gets only 11.9%, a difference of just one position means 75% less traffic and that often means 75% less sales! The third website listed – 8.5% of clicks. the fourth only 6.6%. Continue reading →