Google PPC Ads get a shift again – Step up your SEO!

If you’ve noticed your site dropping in Google’s organic search results, you’re not seeing things. This week Google has moved the cheese once again by removing the PPC Ads on the right hand site and pushing the organic search results down to accommodate the fourth paid ad on top.

This move is going to significantly impact the auction dynamics in PPC and possibly drive up the PPC Ads prices. Instead of 11 ads on a page, we’ll now see a maximum of seven, with only 4 visible above the fold.

If you don’t use PPC Ads to drive traffic, you may find that your leads and sales drop quite a bit. Continue reading →