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Facebook Business Page

Facebook Business Page vs Personal Profile

Why should you have a Facebook Business Page as opposed to a Personal Profile for your business.

Yesterday morning I was giving a short talk at a local business meeting on the benefits of using Facebook to generate leads for local businesses. The question of Facebook Business Page vs Personal Profile to promote a business cropped up again.

Having created websites for some of the businesses, I am familiar with their on-line exploits. One business has/had several Facebook identities, not to cheat, but different people on different occasions had created a Facebook page for them.

Each page had slightly different page name and often different details. Well what is the harm?

There are several good reasons for not letting this happen: Continue reading

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