Facebook Marketing – 7 most common mistakes

By Joanna

Facebook marketing is quickly gaining popularity among small businesses, however many are still struggling to master the basics.

With over a billion users worldwide and growing, Facebook is an excellent resource for small businesses to generate leads, promote their brand or product awareness, build company reputation and strengthen customer relationships.

Unfortunately many businesses, still get it wrong when it comes to branding and promoting their business on Facebook.

Here are examples of the 7 most common mistakes in Facebook marketing:

Using Personal Page as a Business Page
Using Personal Page to promote a business and then hiding all information for privacy reasons
Using a “cute” photo as a business profile photo
Not checking who posts comments on your page
Not sizing your Facebook Profile picture correctly
Setting up a Facebook Page for your business and then posting no content
Posting content but not engaging with your visitors

Examples:

P.S. The pictures in this post are a bit out of date by now because Facebook changed its layout since the article was published , but all the mistakes listed are unfortunately still valid.

Facebook Marketing Mistake # 1 – Using Personal Profile to promote your business

Using a Personal Page for business is confusing. Are you trying to make Friends or Customers? Do you really think that your customers are intrerested that you watch Xposé or listen to Electric Penguins?

Keep your private life private and your business page focused on what may be of interest to your Fans. Using Personal Profile Page for Business can also get you banned from Facebook, so don’t do it.

P.S
If you don’t know how to create a business Page or you don’t know the difference, contact us. We can help you set up you page and even brand it for you.