Website options range from a simple, one page web card or a landing page, to a complex membership website with a forum and a plethora of features that encourage website engagement.
Your choice of a website will depend on your specific business objectives, your technical skills, the time you have for content creation and marketing, and obviously, on your available budget.
Unfortunately, Web Design is not an exact science, so the final price of your website will depend on several factors:
- the number of products /services that you offer
- how strong is your competition (yes, that influences how strong should be your website when you launch it)
- the quality of the content you supply us with (images, videos, text)
- how specific are you about your website design. A statement I don’t know what I want , but I will tell you when I see it is not very helpful
- how many added features do you want us to include
- how intricate is the design
- and a few other factors
A Web Card
If you are on a small budget, we recommend that you start with a one page web card simply to secure your own domain name and get your business online as soon as possible.
The older the domain, the better it is according to Google and some other search engines. It means that you are not a fly-by-night business and that you are going to stick around for a while.
A web card is not likely to generate any leads or sales, but at least your clients will be able to reference it, and look up your contact details.
A recommended addition to the web card are also the most important social media accounts. Depending on your specific business type and your target audience these would typically be selected from :
- Google Plus
A web card will cost you €60 plus VAT once off plus €70 plus VAT per year for domain name registration and hosting (.com, .net or .org domain. For .ie domain you need to budget €20 more). Social media accounts you can create yourself, don’t worry if they are initially not branded, as long as they are properly set-up and optimised. If you are stuck and don’t know how to do it, we can help …
A Professional Business Website
If you are serious about generating leads and sales, you need a professional business website that will consist, at least, of several pages. Depending on the range of products and services you offer, you may even need more than one website.
It is quite common practice among larger companies to have a corporate site that ties all products and services together and focuses on promoting a unified brand; and separate websites for each group of products or services that focus on a specific niche of the market.
For example a company that sells luxury goods as well as cheaper items, may want to market them using different websites.
The size of your website at the time of launch should be based on the number of products or services you offer and the strength of your competition. It should at least consist of the following 15 pages:
- About Us
- Products/Services Summary (with at least 4 sub-pages that focus on different aspects of your product or service)
- Blog (with at least 1 article linking to your products/service pages)
The website should be media rich (images, video, perhaps even a podcast), have enabled comments and offer some kind of a download to encourage interaction and list building. You shouldn’t also forget about the social media accounts we mentioned earlier.
If you are a service provider e.g. a consultant, a solicitor, an accountant or a health practitioner, you may want to consider adding a membership option, a chat function, or a forum.
Although these days you seldom build a website from scratch but rather assemble it from pre-built components, it is still quite time consuming and lots of things can go wrong. Plugins and extensions which are supposed to work together, often don’t so the more complex you want your website to be, obviously the more it will cost.
Web Design prices
Our web design prices start from €950 per VAT for a 20 page website, as specified above, providing you give us the content, the images and are happy to use one of the pre-built templates which we can adapt, rather than wanting a bespoke design.
For a bespoke design you need to add €300 plus, depending on its complexity and how specific is your initial brief. If we need to create content for your website, you need to budget extra between €50 – €150 per page. This includes time spent on research, copywriting, purchasing and optimizing stock images.
The actual website price will depend on how complex/technical your product /service is and again, how competitive is your specific market.
However the website should never become a cost but rather an asset. If you invest €2000 in your website and another €2000 in the marketing campaign which generates 10 new clients valued at €1,200 per year, reteurn on investment far outweighs your initial outlay.