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Reputation Management – The right to be forgotten

the right to be forgottenMany of you wonder how can you remove your personal information from the internet, as part of reputation management or a simple right to privacy.

The recent ruling by the Court of Justice of the European Union has states that certain users have the right to ask search engines like Google to remove results for queries that include the person’s name.

To qualify, the results shown would need to be inadequate, irrelevant, no longer relevant, or excessive. Individuals can only apply for the removal of a link to an article or picture, rather than the deletion of the information itself.

Reputation Management – “the right to be forgotten”

More than 70,000 requests have been made in total to the search engine asking for 250,000 links to information be removed from Google’s European site branches.The search engine is receiving 1,000 requests per day, each of which has to be evaluated behind closed doors by the companies by lawyers.

If you have a removal request, please fill out this webform. You’ll receive an automatic reply confirming that Google have received your request. They will then assess your case.

In evaluating your request, Google will look at whether the results include outdated information about your private life. They’ll also look at whether there’s a public interest in the information remaining in our search results—for example, if it relates to financial scams, professional malpractice, criminal convictions or your public conduct as a government official (elected or unelected).

Google has acknowledged that the controversial ‘right to be forgotten’ leaves it “to act as judge and jury” on what can be found about individuals on the internet. If you disagree with their decision, you can contact your local DPA.

How effective is the “right to be forgotten” ruling?

Although Gogle removes the links from its search results, the links can still be traced on the new website http://hiddenfromgoogle.com,  which was launched in the wake of the ‘right to be forgotten’ ruling.

The website has compiled a list of links the search engine has removed from its European sites, alongside the specific search terms the individual has requested be taken down.

So as you can see, although you have the right to to be forgotten, reputation management won’t be easy.

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