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Online Marketing is no longer optional…

Online Marketing - The end of Golden PagesIt maybe a bold statement, but Online Marketing is no longer optional. The way people shop for products and services has changed dramatically in the past years and the old way is not coming back.

These days your company success depends less on your floor salesmen and more on your company web presence and its reputation and activity online. So, if you still rely on Golden Pages and newspaper ads to bring you business, you need a wake up call.

Research shows that by the year 2014, 53% of total sales (online and offline) will be affected by the Web, as more and more consumers will use the Internet to buy online, read product reviews, compare prices or get a reference on the company before making a purchase. (Forrester, March 2010).

These days even the older generation is quickly catching up with technology and traditional telephone directories are used mainly as door stoppers.

Why online marketing is so important – A few facts

According to Internet World Stats, October 2012, there were 3,122,358 internet users in Ireland (representing 66.8% of the population) in mid-year 2012 (June 30, 2012).

Internet and broadband subscriptions increased to 1,655,107 and 1,624,503 respectively in Ireland in the first quarter of 2011, according to the Commission for Communications Regulation (ComReg)‘s Quarterly Report on the Irish telecommunications market for the period January to March 2011 (Q1).

Approximately 42.7% of all mobile subscriptions in Ireland were active smartphone and/or tablet users in Q4 2011 up from 38.7% last quarter, according to the Commission for Communications Regulation (ComReg)’s Quarterly Report on the Irish telecommunications market for the period 1st October to 31st December 2011 (Q4).

If you cannot be found online, you are losing a good chunk of business to your competitors. And each day the gap between you and your competitors widens.

If you would like to get help with online marketing – contact us.

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