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Facebook Marketing – 7 most common mistakes

Facebook marketing is quickly gaining popularity among small businesses, however many are still struggling to master the basics.

With over a billion users worldwide and growing, Facebook is an excellent resource for small businesses to generate leads, promote their brand or product awareness, build company reputation and strengthen customer relationships.

Unfortunately many businesses, still get it wrong when it comes to branding and promoting their business on Facebook.

Here are examples of the 7 most common mistakes in Facebook marketing:

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Social Media Widget warning

Website Defender, a company specialising in website security, reported security vulnerability in one of the very popular plugins – Social Media Widget.  

If you are using the Social Media Widget plugin, make sure to remove it immediately from your website. The plugin  is being used to inject not only spam into websites, but also malicious code.

This is a very popular plugin with more than 900,000 downloads. It has the potential to impact a lot of websites. The plugin has a hidden call to this URL: httx://i.aaur.net/i.php, which is used to inject “Pay Day Loan” spam into the web sites running the plugin.  Continue reading

Online Marketing is no longer optional…

It maybe a bold statement, but Online Marketing is no longer optional. The way people shop for products and services has changed dramatically in the past years and the old way is not coming back.

These days your company success depends less on your floor salesmen and more on your company web presence and its reputation and activity online. So, if you still rely on Golden Pages and newspaper ads to bring you business, you need a wake up call.

Research shows that by the year 2014, 53% of total sales (online and offline) will be affected by the Web, as more and more consumers will use the Internet to buy online, read product reviews, compare prices or get a reference on the company before making a purchase. (Forrester, March 2010). Continue reading

Negative SEO – Can it hurt your business?

Negative SEO is  the latest “buzzword” that is dominating webmaster forums.

What is negative SEO? Negative SEO is the label given to certain actions aimed at hurting the rankings of your website. These actions could be initiated either by your competitors or  malicious individuals determined to bring your site down.

Just as nasty gossip can be targeted towards any person, negative SEO can be targeted towards any website. Continue reading

Facebook Business Page vs Personal Profile

Why should you have a Facebook Business Page as opposed to a Personal Profile for your business.

Yesterday morning I was giving a short talk at a local business meeting on the benefits of using Facebook to generate leads for local businesses. The question of Facebook Business Page vs Personal Profile to promote a business cropped up again.

Having created websites for some of the businesses, I am familiar with their on-line exploits. One business has/had several Facebook identities, not to cheat, but different people on different occasions had created a Facebook page for them.

Each page had slightly different page name and often different details. Well what is the harm?

There are several good reasons for not letting this happen: Continue reading

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