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Google PPC Ads get a shift again – Step up your SEO!

If you’ve noticed your site dropping in Google’s organic search results, you’re not seeing things. This week Google has moved the cheese once again by removing the PPC Ads on the right hand site and pushing the organic search results down to accommodate the fourth paid ad on top.

This move is going to significantly impact the auction dynamics in PPC and possibly drive up the PPC Ads prices. Instead of 11 ads on a page, we’ll now see a maximum of seven, with only 4 visible above the fold.

If you don’t use PPC Ads to drive traffic, you may find that your leads and sales drop quite a bit. Continue reading

Reputation Management – The right to be forgotten

Many of you wonder how can you remove your personal information from the internet, as part of reputation management or a simple right to privacy.

The recent ruling by the Court of Justice of the European Union has states that certain users have the right to ask search engines like Google to remove results for queries that include the person’s name.

To qualify, the results shown would need to be inadequate, irrelevant, no longer relevant, or excessive. Individuals can only apply for the removal of a link to an article or picture, rather than the deletion of the information itself. Continue reading

Importance of Social Media to Marketing

These days a lot pre-selling happens via social media platforms such as Facebook, Twitter, LinkedIn, Tumblr, Instagram and Pinterest. Social media are the source of product and service recommendations, provide social proof and the measure of your reputation.

It is therefore important for every business large or small, to actively connect with their customers via social media channels. Unfortunately, although these social platforms are frequently lumped together as social media, each platform is like a different country – with different rules and customs, and a different language.

So to be effective in connecting to your customers, you can not post exactly the same status update on Facebook, Twitter, LinkedIn and Google Plus, or your posts or status updates will fall on deaf ears.

As one of the social media experts put it, each social media platform is its own country. For example – LinkedIn is a land of complete sentences, good punctuation, no slang, total professionalism. LinkedIn world is business-oriented, formal and proper. Business readers are pressed for time, so you’ve got to get to the meat of the post as quickly as possible. Actionable business tips are appreciated and shared the most.

Facebook on the other hand is far more casual. Similar to LinkedIn, Facebook is about connecting, yet the language used on Facebook is far more frivolous and fun. On Facebook you connect through educating or entertaining or both. The platform is also very visual, so if you want your post to be read, including an eye-caching image is a must.

In order to capture your follower’s attention and entice them to click through to read the article, you need to post a good hook. The best hooks seem to start with a question – How, Why, What and Where, or a number e.g. 5 ways to be more productive … Different language used on different social media platforms is one of the biggest reasons to avoid posting the same updates across the board. Crafting one update for Facebook, LinkedIn and Twitter may save time, but it can make your social media marketing efforts fall flat.

These days a lot pre-selling happens via social media platforms such as Facebook, Twitter, LinkedIn, Tumblr, Instagram and Pinterest. Social media are the source of product and service recommendations, provide social proof and the measure of your reputation.

As one of the social media experts put it, each social media platform is its own country. Crafting one update for Facebook, LinkedIn and Twitter may save time, but it can make your social media marketing efforts fall flat.

Near Field Communication Opens New Possibilities for Mobile Marketing

Near Field Communication, the technology that has been slowly making its way into our smart phones, opens new mobile marketing opportunities for the local businesses (as well as the big brands).

Among the multitude of other uses such as contactless payments, Near Field Communication allows businesses to pass short pieces of information to the customer’s phone via a smart tag attached to a piece of promotional material, a physical product or a designated spot at their business premises.

The smart tag works in a similar way to a QR code, except it is less cumbersome. Rather than having to scan the QR code with your phone using a special app, a customer simply swipes his phone over the tag to read the code or website address programmed into the tag.

The video below demonstrates  how it works. Continue reading

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