If you’ve noticed your site dropping in Google’s organic search results, you’re not seeing things. This week Google has moved the cheese once again by removing the PPC Ads on the right hand site and pushing the organic search results down to accommodate the fourth paid ad on top.
This move is going to significantly impact the auction dynamics in PPC and possibly drive up the PPC Ads prices. Instead of 11 ads on a page, we’ll now see a maximum of seven, with only 4 visible above the fold.
If you don’t use PPC Ads to drive traffic, you may find that your leads and sales drop quite a bit.
In the screenshot below, you can see a new commercial search results page: four ads, eight Shopping results (SponsoredAd), and one natural search result. That’s only eight percent of the above-the-fold area showing natural search results. This looks like a serious difficulty for SEO traffic.
In order to compete, you need to make sure that your SEO ticks all the boxes – HTags, Metatagas, keyword position on the page, Schema, page loading speed, SSL – it all counts.
You also need to brace yourself for the possible need to advertise via PPC Ads. This means creation of highly optimised Landing Pages and higher advertising budgets. Make sure that the person managing your Google Ads campaign knows what they are doing, otherwise your campaign might prove very dear.
Another avenue is to step up your Social Media activity. You now have a choice of Facebook Ads, Google, Ads, Twitter Ads, LinkedIn Ads, Instagram, Pintrest, so a wise online marketing strategy is essential.
You can read more about it on Econsultancy site.
If you need help with managing your PPC Ads, your SEO or in structuring your online marketing efforts, call us!