Google Switches Over to Universal Analytics

Universal Analytics is now officially out of Beta Testing Stage and it will be slowly replacing Google Classic Analytics tracking code installed on millions of websites.

Universal Analytics offers new collection methods and reporting tools. With brand-new functions such as the User ID it is now possible to track even more accurate user counts by tracking user engagement via different devices and sessions.

Along with much better tracking, users will now have the capability to control organic search sources, session and project timeout handling, referral exemptions and search term exemptions from the admin; no longer will you need to change these in the source code. Continue reading →