Near Field Communication Opens New Possibilities for Mobile Marketing

Near Field Communication, the technology that has been slowly making its way into our smart phones, opens new mobile marketing opportunities for the local businesses (as well as the big brands).

Among the multitude of other uses such as contactless payments, Near Field Communication allows businesses to pass short pieces of information to the customer’s phone via a smart tag attached to a piece of promotional material, a physical product or a designated spot at their business premises.

The smart tag works in a similar way to a QR code, except it is less cumbersome. Rather than having to scan the QR code with your phone using a special app, a customer simply swipes his phone over the tag to read the code or website address programmed into the tag.

The video below demonstrates  how it works. Continue reading →