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Local Business Marketing

Local business marketing gets even more complex

Local Business Marketing gets even more complex in 2014.  In order to have a chance of appearing anywhere near the top of Google search results is not enough to have a shiny website; you need to set aside a hefty budget for building your brand, establishing your social media presence, and coming up with interesting content to keep your customers entertained, informed and loyal to you.

The infographix below shows a small glimpse of what you are faced with…

Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.

QR Codes – The next generation marketing tool

QR Codes are popping up everywhere – in magazines, on billboards, on business cards an product packaging. You might be wondering what on earth are QR codes and why would you need them for your business. Here is a quick introduction to this new marketing concept. 

A QR Code is a matrix code (or two-dimensional bar code) created by Toyota subsidiary,  Denso-Wave in 1994.

The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. It was initially used to label and track automotive parts, but it has since been gaining recognition as a next generation marketing tool.

Similar in concept to barcodes, QR codes can be used to encode pictures, text, vCard information, website URL or phone numbers. They can in fact encode up to 7,000 alphanumeric characters, all in a space of a square inch or less.

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