Online Marketing Services – The quest for Targeted Traffic and Links
The objective of Online Marketing is to bring targeted visitors to your website.
“Targeted traffic” is a label given to website visitors who are interested in your products or services and actively search for them online.
Unfortunately building a website is usually the easy part; bringing visitors to it is usually much harder.
Many small (and not so small) companies waste their marketing budgets on hit or miss online marketing campaigns, that are not only badly planned, but also badly executed.
With so much competition online, designing an effective online marketing campaign,is not an easy task. As many of the online marketing strategies work together, you understanding intricacies of them in order to create desired results.
Online Marketing Services
- Google Places
- Pay Per Click Advertising (Adwords and Facebook)
- Article Marketing
- Directory Advertising
- Online Press Releases
- Email Marketing
- Banner Advertising
- Posting articles to your own blog
- Posting comments on other blogs and forums
- Squidoo lens creation
- Video Marketing
- Social Media Marketing (Facebook, Twitter, LinkedIn,YouTube)
While Search Engine Optimisation (SEO) and Adwords (PPC) focus primarily on getting visitors via “organic” search results, other Online Marketing Strategies look at alternative ways of bringing traffic to your website.
The importance of tracking your Online Marketing results
There is a saying that in marketing, half of the efforts are usually wasted. The key to success is in knowing which half.
For your Online Marketing Campaign to be successful, you need to test and measure just about everything - your headlines, your sales message, even the colours of your site influence how long the visitors stay on your site and whether they buy or not.
To get this kind of feedback, you need a powerful traffic analytic tool. We recommend installing Google Analytics on your website, but there are several other options. To learn more about web analytics, go to our Web Analytics page.
Online Marketing Campaign
Getahead Online can help you optimise your online and offline marketing efforts to achieve the best return on your marketing investment.
With offline advertising to achieve any meaningful results, you have to have a big budget. A simple ad in a newspaper can set you back thousands of Euro. With online marketing, you can start small, then test and measure, optimise and repeat.
We build campaigns that start SMALL . If they work well, we repeat them. If they don’t reach defined goals, we optimise or scrap them. We encourage you to spend big ONLY when you have good results.
Have a look at our Online Marketing Campaign Implementation Process:
An Online Marketing campaign can work very well in conjunction with traditional advertising methods such as promotion via ads in magazines and local papers, signage on your vehicles, printing of your website address or QR Code on your marketing materials and other, so called “offline” marketing methods.
If you would like to discuss how we can help you market your business online, enter your name and contact details in the form below. Or phone us, it is quicker…